Zoom University

April 3, 2024 | 5:12:49

Chase Guerin

> Designer

CS @ Columbia

: Case Study

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Overview

Role At the onset of the COVID-19 pandemic in March 2020, in between attending classes on Zoom, I launched Zoom University. This venture centered around distinctive university-themed apparel, such as shirts, hoodies, and accessories. I handled everything from branding and front-end design to product development and quality assessment, employing tools like Adobe Illustrator and After Effects.

My role covered the entire process: from concept to delivery, including design, collaboration with manufacturers, quality assessment, product photography, packaging, and direct shipping to customers. I built a consumer base through strategic social media marketing and partnerships.

Duration
1.2 years, (Mar 2020 - May 2021)

Scope
Front-end, Branding & Identity, Product Design, Merchandising, Apparel Sourcing, Fashion Design

Tools
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Nikon D750, Profoto B10, HTML

Token Vault

ID: 80613197606

All content types, including but not limited to, text, audio, video, image, animation, or a combination.

CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2021
ID: 56543164663

A unique sequence of tokenized assets linked to/ documenting significant milestones/events in Guerin's personal life.

CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2021
ID: 03680441697

A tokenized asset that relfects Guerin's state of mind or quality of feeling at a specific instance. Used in conjunction with ID-Token.

CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2021
ID: 60322741144

A 4-digit form, where the ordering of digits is read from upper left-to-right to lower left-to-right. Used in [Year] Visualized & Video.

CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2021
ID: 20052971595

A functional building block, structural element, or concept created by Guerin. Token Examples: [Artifact, ID, Token Vault, ...]

CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2022
ID: 16772539657

An alphabetical/ numerical arrangement of functional building blocks, structural elements, and concepts created by Guerin.

CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2022
ID: 93466536232

An assortment, in any particular order, of functional building blocks, structural elements, and concepts created by Guerin.

CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2022
ID: 10101010101

Displays data attributes such as date and location for all content types using Num-token technology.

CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2023

User Interface

Logos

Primary

Zoom University, Primary Logo. Chase Guerin.

Secondary

Zoom University, Secondary Logo. Chase Guerin.

Logo Treatment
Ideal logo treatment is the standard blue logo on a white background. Alternate treatments include the standard blue logo on a #0F155F or black background.

Primary Alternate

Zoom University, Primary Alternate Logo. Chase Guerin.

Secondary Alternate

Zoom University, Secondary Alternate Logo. Chase Guerin.

Logo Treatment
Ideal logo treatment is a white logo on a #000CFF background.

Typography

Primary

Cochin

regular

Thin
ExtraLight
Light
Medium
Regular
SemiBold
Bold
ExtraBold
Black
ExtraBlack
Thin Italic
ExtraLight Italic
Light Italic
Medium Italic
Regular Italic
SemiBold Italic
Bold Italic
ExtraBold Italic
Black Italic
ExtraBlack Italic

Secondary

Arial

regular

Thin
ExtraLight
Light
Medium
Regular
SemiBold
Bold
ExtraBold
Black
ExtraBlack
Thin Italic
ExtraLight Italic
Light Italic
Medium Italic
Regular Italic
SemiBold Italic
Bold Italic
ExtraBold Italic
Black Italic
ExtraBlack Italic

Helvetica

regular

Thin
ExtraLight
Light
Medium
Regular
SemiBold
Bold
ExtraBold
Black
ExtraBlack
Thin Italic
ExtraLight Italic
Light Italic
Medium Italic
Regular Italic
SemiBold Italic
Bold Italic
ExtraBold Italic
Black Italic
ExtraBlack Italic

Color Styles

Primary

#000CFF

Hex

Rgb

Cmyk

Hsl

Secondary

#FFFFFF

Hex

Rgb

Cmyk

Hsl

Brand Showcase

Zoom League Bean Bag. Chase Guerin.

Zoom 64 artwork. Chase Guerin.

Anti Zoom Zoom Club hoodie, Mystery Box. Chase Guerin.

Zoom University Logo translation. Chase Guerin.

Zoom University sweatshirt. Chase Guerin.

Problem Statement

Challenge The major challenge was creating a distinctive brand that resonates with a diverse audience while balancing academic commitments.

The initial launch did not meet expected outcomes, leading to a reassessment of marketing strategies and audience engagement.

Solution

The resolution involved embracing failure as a learning curve, refining the brand's marketing approach, and engaging directly with the target audience for feedback. Efforts were redirected to enhance brand visibility and appeal through creative marketing and strategic influencer collaborations.

User Experience [UX]

Empathize Understanding the User

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