[0:00 | Aurascript] > 00:00:00.167 | Overview: Role - From May to August, 2023, as a 00:00:04.552 | Product Design Intern at Venture Copilot, I 00:00:07.246 | led the platform’s UX/UI design for 00:00:09.571 | web and mobile. Collaborating with 00:00:11.495 | engineers, the founder, and a design advisor, I 00:00:14.769 | shaped the branding, visual language, and user personas. I 00:00:18.716 | developed features from wireframes to 00:00:20.785 | high-fidelity prototypes. Additionally, I designed branded email communications 00:00:25.777 | and created interactive demos using 00:00:27.772 | Figma and Adobe Illustrator, supporting user interviews and refining 00:00:31.743 | the product to align with Venture Copilot’s 00:00:34.019 | mission of innovating venture investment. 00:00:36.224 | Website: chat.venturecopilot.app 00:00:38.894 | Team: Product Designer: Chase Guerin. AI and Data Science Engineer: 00:00:43.956 | Taimur Shaikh. NLP Engineer: 00:00:46.441 | Nick Luo. Software Engineer: Jonathan Alvares. Founder: 00:00:50.806 | Paritosh Kulkarni. Design Advisor: Sanjay Shamdasani. 00:00:54.963 | Duration: 4 months, (May 2023 to Aug 2023) 00:01:00.953 | Scope: Product Design, Branding & Identity, UI/UX Design, Wireframing, User 00:01:07.386 | Personas, Competitive Analysis 00:01:09.848 | Tools: Figma, Adobe Illustrator 00:01:12.657 | Final Solution: Final Hi-Fi Prototype for Desktop, Venture 00:01:16.883 | Copilot. Venture Copilot is an AI-driven SaaS web 00:01:20.528 | app designed to supercharge the early-stage 00:01:22.736 | venture investment process. Final Hi-Fi Prototype for Mobile, Venture Copilot. 00:01:28.214 | It integrates intelligent automation and AI-powered insights, drastically cutting the 00:01:32.858 | time and effort required to evaluate each 00:01:35.136 | deal. With features like workflow management, AI-based recommendations, and multilingual 00:01:40.753 | support, Venture Copilot transforms the complex investment 00:01:44.514 | landscape into an accessible, efficient, and intuitive experience. 00:01:48.903 | The platform ensures data security and privacy, empowering investors 00:01:53.221 | to navigate the vast startup ecosystem with confidence. With 00:01:57.006 | automated data analysis, it offers a streamlined approach to finding 00:02:01.024 | and investing in the next big opportunity. Discover 00:02:04.112 | - Design Thinking: Research: 00:02:06.341 | Problem Statement: Challenge - Early-stage venture investors must navigate millions 00:02:11.170 | of startups seeking funding, resulting in information overload. They 00:02:15.094 | need to sift through unstructured data from pitch decks, 00:02:18.043 | financial reports, emails, and projections, making it difficult to 00:02:22.644 | identify valuable opportunities efficiently. Current tools are fragmented and time-consuming, 00:02:28.446 | leading to delayed decisions 00:02:29.840 | and missed opportunities. 00:02:31.395 | Goal: To create a platform that streamlines the investment process 00:02:35.296 | by automating data handling and providing AI-powered 00:02:38.315 | insights, allowing investors to focus on 00:02:40.868 | decision-making instead of manual tasks. 00:02:43.657 | Competitive Analysis: I proceeded to perform a SWOT 00:02:46.907 | analysis. This step was essential in the preparatory phase, allowing 00:02:51.108 | me to systematically assess potential strengths, weaknesses, opportunities, and threats 00:02:56.728 | before developing Venture Copilot. SWOT Competitive Analysis, Venture Copilot. 00:03:02.278 | Venture Copilot enhances venture capital deal evaluations with 00:03:06.109 | its AI-driven capabilities and robust data security, 00:03:09.548 | positioning itself strongly in a growing market for automation 00:03:12.750 | tools. Unlike competitors like Affinity, which focus heavily on data 00:03:17.068 | analytics and CRM, Venture Copilot provides a more targeted approach 00:03:21.298 | to streamlining investment processes. Opportunities lie in expanding global outreach 00:03:26.380 | and further integration with investment platforms, while threats include stiff 00:03:30.699 | competition from established players like Dynamo Software and emerging AI 00:03:34.901 | technologies. 00:03:36.132 | Research Insights: Due to time constraints, I leveraged insights from the 00:03:40.475 | founder and design advisor, both experienced investors and entrepreneurs. 00:03:45.026 | Investor Pain Points: • Struggles with unstructured data. • Need 00:03:49.483 | for faster, automated decision-making processes. • Desire 00:03:53.619 | for intuitive tools to manage investments collaboratively. Founder 00:03:57.401 | Pain Points: • Difficulty finding investors quickly and effectively. • 00:04:02.348 | Seeking more than funding—mentorship and strategic partners. Design - 00:04:06.876 | 5 Steps: Empathize, Define, Ideate, Prototype, and Test: 00:04:12.309 | User Experience: 00:04:13.679 | User Personas: Empathize - Understanding the User: The personas I created 00:04:18.625 | were based on input from the founder and 00:04:20.412 | design advisor to ensure the platform met user needs. Founder 00:04:24.244 | User Persona - Aria, 32. Aria Mitchell, 00:04:27.939 | Founder & CEO of GreenTech Innovations, seeks not just 00:04:31.721 | capital, but also strategic partners 00:04:34.182 | who can provide mentorship, networks, and growth 00:04:37.131 | opportunities. Investor User Persona - Don, 90. Don Valentine, Founder 00:04:43.101 | & Senior Partner of Sequoia Capital, possesses a keen 00:04:46.444 | eye of identifying market potential and the next tech unicorn. 00:04:50.276 | Empathize - Understanding the User: 00:04:52.711 | Define: Reframing Problem Statement: Define - Clarify User Needs: I reframed the problem 00:04:58.935 | statement based on discussions with the founder and design 00:05:01.790 | advisor: Statement of Opportunity: • Investors need a platform 00:05:06.135 | that automates the conversion of unstructured data into structured 00:05:09.314 | insights and provides collaborative tools 00:05:11.427 | for investment decision-making. Solution Requirements: • AI-powered recommendations for 00:05:17.208 | investors. • Workflow automation to handle unstructured data. 00:05:21.342 | • Collaborative chat interfaces for investor-portfolio 00:05:24.734 | communication. • Intuitive dashboard with 00:05:27.542 | key performance metrics. Define - Clarify User Needs: 00:05:31.721 | Storyboarding: Ideate - Generate Ideas: I developed a storyboard 00:05:36.273 | to map the investor journey, illustrating how Venture 00:05:39.221 | Copilot would reduce manual effort and optimize 00:05:42.007 | decision-making. Storyboard, Venture Copilot. The storyboard showcases an 00:05:47.116 | investor overwhelmed by a large volume of pitch decks from 00:05:50.158 | founders. To manage this efficiently, the investor turns to 00:05:53.803 | Venture Copilot, which offers a streamlined interface 00:05:56.938 | to filter and review information swiftly. The storyboard illustrates 00:06:00.793 | the investor using the platform to make quick decisions 00:06:04.066 | — either passing on a company or moving to the 00:06:06.133 | next steps. Additionally, it features the capability for the 00:06:09.871 | investor to engage with their portfolio companies during downtime to 00:06:13.516 | gain deeper insights into their operations and performance. Ideate - 00:06:17.627 | Generate Ideas: 00:06:18.950 | UI/UX Design: 00:06:20.576 | Wireframes: Prototype - Build Solution Models: During the prototype phase, 00:06:25.963 | I developed wireframes to design the key components of the 00:06:29.027 | user journey. Wireframe, Venture Copilot. Wireframe Key Features: Landing Page, 00:06:35.370 | Venture Copilot. Landing Page - Introduces the platform and 00:06:39.360 | its benefits. Login and Registration, Venture Copilot. Login & Registration 00:06:44.841 | - Quick and simple user onboarding. Tutorial 00:06:47.676 | Page, Venture Copilot. Tutorial Page 00:06:50.901 | - Onboarding guide for first-time users. Chat Interface, Venture Copilot. 00:06:55.963 | Chat Interface - Real-time communication with portfolio companies. AI-Database Builder 00:07:01.768 | 1, Venture Copilot. AI-Database Builder 2, Venture Copilot. AI-Database Builder 00:07:08.109 | 3, Venture Copilot. AI-Database Builder 4, Venture Copilot. AI-Database 00:07:14.145 | Builder - Converts pitch decks into structured data for 00:07:17.186 | easy filtering. Dashboard, Venture Copilot. Dashboard - Displays key performance 00:07:22.875 | metrics and insights. Investor Records, Venture Copilot. Investor Records - 00:07:28.308 | Tracks investment statuses and records. Share Invite, Venture Copilot. Share 00:07:33.417 | Invite - Allows users to invite other investors and founders 00:07:36.830 | to the platform. Profile Page, Venture 00:07:39.733 | Copilot. Profile Page - Users can view and edit their 00:07:43.378 | personal information, investment preferences, and settings. Prototype - Build Solution 00:07:48.951 | Models: 00:07:49.696 | Hi Fi Prototypes: I collaborated with the engineering team to 00:07:53.362 | transform wireframes into high-fidelity prototypes using Figma. These prototypes 00:07:58.471 | ensured that the design aligned with the 00:08:00.190 | technical capabilities of the platform and provided realistic 00:08:03.648 | models for testing. Final Hi-Fi Prototype for 00:08:06.714 | Desktop, Venture Copilot. Final Hi-Fi Prototype for Mobile, 00:08:11.311 | Venture Copilot. Final High-Fidelity Prototype for Desktop and Mobile - 00:08:15.909 | Above are the final high-fidelity prototypes of the "Venture 00:08:18.858 | Copilot" flow. These high-fidelity prototypes provided a 00:08:22.433 | detailed view of the Venture Copilot platform. 00:08:25.337 | Prototype Video Demo: Final Prototype Video Demo - The video showcases 00:08:30.329 | the Venture Copilot flow through the high-fidelity prototype, 00:08:33.719 | covering the landing page, login, 00:08:35.995 | tutorial, chat, database builder, dashboard, investor records, share invite, 00:08:41.916 | and profile management. 00:08:43.471 | User Testing: Test - Evaluate Solution Effectiveness: The demo video 00:08:48.371 | for Venture Copilot was used effectively in user testing by 00:08:51.714 | the founder. It was also featured on 00:08:53.851 | the landing page to introduce potential users to the platform. 00:08:57.520 | Unfortunately, as my internship concluded after four 00:09:00.678 | months, I did not have the opportunity to conduct 00:09:03.697 | further user interviews to refine the user experience 00:09:06.552 | based on broader feedback. Test - Evaluate 00:09:09.687 | Solution Effectiveness: 00:09:11.196 | User Interface: I developed the Venture Copilot user 00:09:14.586 | interface by balancing functional design and 00:09:16.977 | branding, including logo creation, typography styling, color palettes, iconography, and 00:09:23.432 | UI components. Additionally, I designed branded email templates 00:09:27.473 | to ensure consistent communication. I also produced a demo video 00:09:31.653 | using Figma and Adobe Illustrator to 00:09:33.765 | showcase the platform and provide key design assets to the 00:09:37.016 | engineering team for implementation. Post-launch plans include gathering user 00:09:41.405 | feedback and refining the product to ensure it 00:09:43.726 | aligns with Venture Copilot’s mission. Deliver - 00:09:46.699 | Design Thinking: Implement: 00:09:48.675 | Logos: Primary - Venture Copilot, 00:09:51.669 | Primary Logo. Primary Alternate - Venture Copilot, 00:09:55.686 | Primary Alternate Logo. Logo Treatment - Ideal logo 00:09:59.448 | treatment is the standard purple and black logo on 00:10:02.094 | a white background. Alternate treatments include the standard 00:10:05.485 | purple and white logo on a #01062D or #1F1F1F 00:10:10.639 | background. Secondary - Venture Copilot, 00:10:13.962 | Secondary Logo. Logo Treatment - Ideal logo treatment is the 00:10:18.092 | standard purple logo on a white 00:10:19.880 | background. Alternate treatments include the standard purple logo on 00:10:23.851 | a #01062D or #1F1F1F background. Deliver - Design Thinking: Implement: 00:10:31.351 | Typography: Primary: Outfit. Secondary: Bowman 00:10:35.649 | Color Styles: Primary: #01062D, #0C0B0B, #02295F, #2D2D2E. Secondary: #A4A4A4, #2F3075, #595286, 00:10:55.361 | #58595B. Tertiary: #0074FF, #4B5066, #FFFFFF, #939598, #96A4EA 00:11:10.618 | Iconography: Iconography, Venture Copilot. Iconography Creation - The above 00:11:16.305 | picture showcases the created 00:11:18.048 | set of icons I made for the developers to integrate 00:11:20.879 | into Venture Copilot's front-end interface. 00:11:23.596 | Components: Components, Venture Copilot. Components Creation - I designed a 00:11:28.959 | suite of UI components, including buttons, input 00:11:32.282 | fields, labels, dropdown menus, and more, for developers to incorporate 00:11:37.412 | into Venture Copilot's front-end interface. 00:11:40.130 | Branded Email Templates: Branded Email Templates, Venture Copilot. Branded Email 00:11:45.539 | Templates Creation - For the launch of Venture Copilot, I 00:11:49.044 | designed branded email templates to align with its 00:11:51.716 | visual identity and engage potential users and stakeholders. 00:11:55.571 | Next Case Study: Universe - UI/UX, Front-end Development