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[0:00 | Aurascript] > 00:00:00.452 | Overview: Role - In 2022, I 00:00:03.534 | contributed to Theia by creating motion graphics, aimed at streamlining 00:00:07.675 | and enriching user understanding of their decentralized social investment 00:00:11.467 | platform. Using Adobe Illustrator and Adobe After Effects, 00:00:15.633 | I crafted these graphics primarily for their landing page, which 00:00:19.313 | also served to guide users in market creation and 00:00:21.975 | project initiation. This work was part of a 00:00:24.622 | collaborative effort to enhance Theia's online interface 00:00:27.630 | and user engagement. 00:00:28.967 | Duration: 2 months, (Feb - Mar 2022) 00:00:33.382 | Scope: Motion Design 00:00:35.313 | Tools: Adobe Illustrator, Adobe After Effects 00:00:39.084 | User Interface: 00:00:40.378 | Motion Design: Market Creation, Project Creation 00:00:44.108 | Typography: Primary - Inter. Secondary - Montserrat 00:00:48.638 | Color Styles: Primary - #000000. Secondary - #FFFFFF 00:00:55.277 | Next Case Study: Guerin New York - Front-end, Branding, Product
Role
In 2022, I contributed to Theia by creating motion graphics, aimed at streamlining and enriching user understanding of their decentralized social investment platform.
Using Adobe Illustrator and Adobe After Effects, I crafted these graphics primarily for their landing page, which also served to guide users in market creation and project initiation. This work was part of a collaborative effort to enhance Theia's online interface and user engagement.
2 months, (Feb - Mar 2022)
Motion Design
Adobe Illustrator, Adobe After Effects
Market Creation
Project Creation
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Inter
regular
- Thin
- ExtraLight
- Light
- Medium
- Regular
- SemiBold
- Bold
- ExtraBold
- Black
- ExtraBlack
- Thin Italic
- ExtraLight Italic
- Light Italic
- Medium Italic
- Regular Italic
- SemiBold Italic
- Bold Italic
- ExtraBold Italic
- Black Italic
- ExtraBlack Italic
AaAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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Montserrat
regular
- Thin
- ExtraLight
- Light
- Medium
- Regular
- SemiBold
- Bold
- ExtraBold
- Black
- ExtraBlack
- Thin Italic
- ExtraLight Italic
- Light Italic
- Medium Italic
- Regular Italic
- SemiBold Italic
- Bold Italic
- ExtraBold Italic
- Black Italic
- ExtraBlack Italic
AaAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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#000000
HexRgbCmykHsl
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#FFFFFF
HexRgbCmykHsl
Challenge
The major challenge was creating a distinctive brand that resonates with a diverse audience while balancing academic commitments.
The initial launch did not meet expected outcomes, leading to a reassessment of marketing strategies and audience engagement.
The resolution involved embracing failure as a learning curve, refining the brand's marketing approach, and engaging directly with the target audience for feedback. Efforts were redirected to enhance brand visibility and appeal through creative marketing and strategic influencer collaborations.
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Universe
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Guerin New York
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Venture Copilot
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Year Visualized
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Abolish
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Digitip
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Ln Huis
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Core
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Project X
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Chase Guerin
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Zoom UniversityDesigned/ Developed brand identity and collaborated closely with multiple manufacturers to produce zoom university apparel.
CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2020 [LOCKED] -
Omni
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Theia