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[0:00 | Aurascript] > 00:00:00.433 | Overview: Role - I founded Guerin New York in 2017, focusing 00:00:05.428 | on the design of unique 00:00:06.600 | luxury lifestyle products, including duffels, handbags, and clothing, 00:00:11.783 | alongside designing the brand’s distinctive logos and website. My 00:00:15.559 | role encompassed everything from conception to delivery: designing, 00:00:19.496 | collaborating with manufacturers, assessing quality, photographing products, packaging, and 00:00:25.683 | shipping directly to customers. I built a consumer base through 00:00:29.238 | strategic social media marketing and partnerships. 00:00:32.451 | Website: guerinnewyork.com 00:00:35.070 | Duration: 3.9 years, (Nov 2017 - Sep 2021) 00:00:41.716 | Scope: Front-end, Branding & Identity, Product Design, Merchandising, Apparel 00:00:47.508 | Sourcing, Fashion Design 00:00:49.542 | Tools: Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Nikon D750, Profoto 00:00:56.855 | B10, HTML 00:00:58.826 | User Interface: A unique visual identity was developed, encapsulating the 00:01:03.551 | brand's core values of growth, inclusivity, and 00:01:06.551 | resilience. This identity was manifested through Guerin's primary & secondary 00:01:11.274 | logos, color scheme, and product/brand positioning. 00:01:14.905 | Logos: Primary - Guerin New York, Primary Logo. Primary Logo 00:01:19.918 | Treatment - Ideal logo treatment is a white logo 00:01:22.857 | on a black background or a black logo 00:01:24.912 | on a white background. Secondary - CG Logo, Secondary Logo. 00:01:29.941 | Secondary Logo Treatment - Ideal logo treatment is a 00:01:33.328 | white logo on a black background or a black logo 00:01:36.051 | on a white background. 00:01:37.533 | Typography: Primary - Futura. Secondary - Helvetica 00:01:42.217 | Color Styles: Primary - #000000. Secondary - #FFFFFF. Tertiary - 00:01:49.834 | #C9B274 00:01:52.091 | Brand Showcase: Milano Traveler (top-left), Limited Edition Guerin 00:01:56.425 | Hoodie (right), Guerin Traveler (bottom-left). Guerin Tote - All views. 00:02:01.015 | Guerin's baby sister, Zara surrounded by 00:02:03.554 | flowers with a CG Onesie. 00:02:05.441 | Guerin Tote - modeled by Isabella. Essentials - Guerin Hoodie. 00:02:09.641 | Essentials - CG Drawstring Bag. Chase Guerin for the 00:02:13.162 | Columbia Daily Spectator. 00:02:14.918 | Next Case Study: Venture Copilot - Product Design, Branding
Role
I founded Guerin New York in 2017, focusing on the design of unique luxury lifestyle products, including duffels, handbags, and clothing, alongside designing the brand’s distinctive logos and website.
My role encompassed everything from conception to delivery: designing, collaborating with manufacturers, assessing quality, photographing products, packaging, and shipping directly to customers. I built a consumer base through strategic social media marketing and partnerships.
3.9 years, (Nov 2017 - Sep 2021)
Front-end, Branding & Identity, Product Design, Merchandising, Apparel Sourcing, Fashion Design
Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Nikon D750, Profoto B10, HTML
A unique visual identity was developed, encapsulating the brand's core values of growth, inclusivity, and resilience. This identity was manifested through Guerin's primary & secondary logos, color scheme, and product/brand positioning.
Primary
Primary Logo Treatment
Ideal logo treatment is a white logo on a black background or a black logo on a white background.
Secondary
Secondary Logo Treatment
Ideal logo treatment is a white logo on a black background or a black logo on a white background.
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Futura
regular
- Thin
- ExtraLight
- Light
- Medium
- Regular
- SemiBold
- Bold
- ExtraBold
- Black
- ExtraBlack
- Thin Italic
- ExtraLight Italic
- Light Italic
- Medium Italic
- Regular Italic
- SemiBold Italic
- Bold Italic
- ExtraBold Italic
- Black Italic
- ExtraBlack Italic
AaAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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Helvetica
regular
- Thin
- ExtraLight
- Light
- Medium
- Regular
- SemiBold
- Bold
- ExtraBold
- Black
- ExtraBlack
- Thin Italic
- ExtraLight Italic
- Light Italic
- Medium Italic
- Regular Italic
- SemiBold Italic
- Bold Italic
- ExtraBold Italic
- Black Italic
- ExtraBlack Italic
AaAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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#000000
HexRgbCmykHsl
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#FFFFFF
HexRgbCmykHsl
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#C9B274
HexRgbCmykHsl
Challenge
The major challenge was creating a distinctive brand that resonates with a diverse audience while balancing academic commitments.
The initial launch did not meet expected outcomes, leading to a reassessment of marketing strategies and audience engagement.
The resolution involved embracing failure as a learning curve, refining the brand's marketing approach, and engaging directly with the target audience for feedback. Efforts were redirected to enhance brand visibility and appeal through creative marketing and strategic influencer collaborations.
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Universe
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Guerin New York
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Venture Copilot
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Year Visualized
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Abolish
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Digitip
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Ln Huis
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Core
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Project X
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Chase Guerin
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Zoom UniversityDesigned/ Developed brand identity and collaborated closely with multiple manufacturers to produce zoom university apparel.
CONTRACT:
0x254d4fF60b164ec86DE4c2379D56a8F0bEd1cFba 2020 [LOCKED] -
Omni
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Theia