[0:00 | Aurascript] > 00:00:00.538 | Overview: Role - I collaborated with CORE board 00:00:03.507 | members, starting October 2021, and 00:00:06.929 | independently developed distinct logos for each initiative 00:00:09.983 | in 2022, effectively unifying the initiatives under a single, comprehensive 00:00:15.421 | brand identity. The role spanned from conception to execution, utilizing 00:00:20.114 | Adobe Illustrator as a design tool. This endeavor has significantly 00:00:24.090 | enhanced the brand's coherence and visibility, as showcased on the 00:00:27.628 | website coreatcu.com and on Instagram @coreatcu. 00:00:31.109 | Website: coreatcu.com 00:00:33.346 | Duration: 2+ years, (Oct 2021 - Present) 00:00:38.186 | Scope: Illustration, Branding, Branding & Identity 00:00:42.139 | Tools: Adobe Illustrator 00:00:44.260 | User Interface: A unique visual identity was created, embodying CORE's 00:00:48.886 | values of community, 00:00:50.278 | inclusivity, and innovation. This branding is 00:00:53.054 | showcased through CORE's distinct logos for the main 00:00:55.539 | organization and its varied initiatives, employing a 00:00:58.495 | unified color scheme and strategic positioning to reflect CORE's role 00:01:02.319 | as Columbia’s leading undergraduate entrepreneurship organization. 00:01:06.170 | Logos: Primary - CORE, Primary Logo. Secondary - 00:01:10.720 | CORE, Secondary Logo. Logo Treatment - Ideal logo treatment is 00:01:15.405 | a white logo on a #55A0FF background. Other treatments 00:01:20.039 | may include a white logo on a black 00:01:21.904 | background or a black logo on a white background. CORE 00:01:25.336 | - Initiatives: Almaworks - Almaworks, CORE Initiative. Alumni Relations 00:01:30.830 | - Alumni Relations, CORE Initiative. Blueprint Designathon 00:01:34.686 | - Blueprint Designathon, CORE. Columbia Venture Competition [CVC] 00:01:39.335 | - Columbia Venture Competition, CORE. Digital Strategy - Digital Strategy, 00:01:44.769 | CORE Initiative. Elevate - Elevate, 00:01:47.511 | CORE Initiative. Entrepreneurship via Exploration [EVE] - Entrepreneurship via Exploration, 00:01:53.303 | CORE. FounderSchool - FounderSchool, CORE Initiative. Global Tech Treks - 00:01:58.566 | Global Tech Treks, CORE 00:02:00.227 | Initiative. LionLaunch - LionLaunch, CORE Initiative. PM Fellowship - PM 00:02:05.745 | Fellowship, CORE Initiative. Podcast 00:02:08.429 | - Podcast, CORE Initiative. Women@CORE - Women@CORE, CORE Initiative. Logo 00:02:14.230 | Treatment - Ideal logo treatment is a white logo 00:02:17.169 | on a #55A0FF background. Other treatments may include 00:02:21.649 | a white logo on a black background or a 00:02:23.699 | black logo on a white background. 00:02:25.919 | Typography: Primary - Poppins 00:02:28.667 | Color Styles: Primary - #55A0ff, #FFFFFF. Secondary - #444348, #000000 00:02:40.840 | Next Case Study: Project X - Mobile UX + UI